On February 21, high-ranking Chinese military officer Luo Yuan, major general, opened a personal Weibo account. Instead of welcomes, Chinese netizens showered Luo with bitter questions and criticism. The peacetime general’s hope to win over public favor is crashed completely.

In order to monetize services and increase user stickiness, Baidu, Sina Weibo (microblog) and Renren (SNS) all jumped into the online recruiting and job searching market in China. Social capital now has the potential to turn into real capital.

VANCL, China’s largest branded apparel e-commerce website, started an e-commerce 2.0, or, as I call it, social e-commerce, campaign today that has the potential of prompting a revolution in the industry.The campaign is called “VANCL Star, 10% = 1 billion”. To put it in a simple way, the campaign is to share profits with VANCL fans.

A closer and more in-depth analysis of the top 5 social netwoking sites in China. Comparing the ranking, pageview, stickiness, user profile and traffic for the 5 most popular social networks in China.

Websites of the year, 2010, China by accumulated visitor volume.