Sina Weibo Enterprise 2.0 is live and upgrades many of its very interesting features, such as an enhanced featured gallery, a built-in social buying feature called “micro hot buy” (微热卖), etc. All tells one story, that is, Sina Weibo is on full gear to monetize. Below are a few examples of companies that have already upgraded to Weibo Enterprise 2.0 and who may serve as good case studies of how to best utilize some of the new features.
Tmall’s official enterprise account on Sina Weibo, which features a link to the “micro hot buy” page.
The “micro hot buy” page looks just like a conventional ecommerce store, except for that beneath each picture, it shows the number of comments and a button for repost.
Click on the item and you will be brought to a separate page that lists the item, a link to the item’s official Tmall page and comments to the item by other Weibo users.
The Weibo page of Durex creatively incorporates a slide-show gallery with its background picture and makes one compelling featured advertising.
The Weibo page of Mafengwo.com, a travel information site, developes its own features that embed travelling movies hosted on Sina Video and list travelling tips for Weibo users to directly download.
Homepage with links to movie page and download page
Movie page with video from Sina Video
Travelling tips by destination for download directly on the page
The Weibo page of August Photo Studio integrates a coupon Weibo app (developed through Sina Weibo’s Open API).
Home page with link to coupon
Coupon to redeem and share
The Weibo page of Firmus Dairy makes “Weibo customer service” a wedged on their Weibo homepage. Click on the words “inquiry” and Weibo users are allowed to enjoy online customer service via a Weibo post with a #inquiry# tag.
And last but not the least, the Weibo page of BMW that looks like a well-built brand website.
A featured gallery
Rest of the page