Alia | April 12th, 2012 - 1:46 am
China has about half a billion internet users, one fifth of the entire global online population. Size-wise, it is the largest. A typical Chinese internet user spends about the same amount of time online per week as a typical US internet user does. But when it comes to online behavior, Chinese internet users have some very unique characteristics that are different from their global counterparts.
CNBeta pulled up a nice infographic decoding the online behaviors of Chinese internet users. Some key takeaways according to the data:
- 52.1% of China’s entire population will be online by the year 2016.
- 73.5% of China’s online population live in urban areas.
- China’s internet penetration rate is 38.3%.
- Chinese internet users spend an average of 18.7 hours online per week.
- More people (415 million) use instant messengers than search engines (407 million).
- Portal websites are more popular and more frequently-used than are search engines.
- As of November 2011, China had 145 million online shoppers, only second to the US
- Chinese online shoppers are VERY active, making an average of 8.4 purchases per month, almost twice as much as a typical US online shopper purchases.
- China will surpass the US as the largest e-commerce market by 2015.