Hundreds of Sina Weibo avatars synchronized: How Anhui TV promotes their new TV show

Alia | March 26th, 2012 - 9:29 pm

One night before the release of TV show “Zhen Huan Zhuan” (Legend of Concubine Zhen Huan) on Anhui TV, over 1000 Sina Weibo (Twitter-like service in China) accounts affiliated with the channel changed their avatars into the same one – a picture of Zhen Huan, leading female role of the TV show.

[Background: Zhen Huan Zhuan/Legend of Concubine Zhen Huan is a series of seven romance novels first published online. It tells a story of how one of Emperor Yongzheng's concubines, Zhen Huan, fought her way through and won the Emperor’s love. The series was then adapted into a 76-episode TV show.]

 

Smart? Lame? Probably a bit of both, but the campaign is surely low-cost and effective – netizens soon noticed the synchronized avatar change and considered it fun and innovative.

A sample of synchronized Weibo Avatars under Anhui TV

Anhui TV official Weibo accounts

Various programs on Anhui TV

People who work at Anhui TV

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3 Responses to “Hundreds of Sina Weibo avatars synchronized: How Anhui TV promotes their new TV show”

  1. [...] before TV show “Zhen Huan Zhuan” (Legend of Concubine Zhen Huan) was released on Anhui TV, over 1000 Weibo accounts affiliated with the channel changed their profile pictures into an image of Zhen Huan, leading female role of the TV show. [Click here to read details about [...]

  2. Alec says:

    I like it! Good strategy I think.

  3. Someone thinks this story is fantastic…

    This story was submitted to Hao Hao Report – a collection of China’s best stories and blog posts. If you like this story, be sure to go vote for it….

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