Infographic: China’s Internet is a giant shopping mall

Alia | February 28th, 2013 - 8:58 pm
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In 2013, the total online sales in China is expected to reach $265 billion, exceeding all other countries including the US. China has 242 million online shoppers, accounting for about 40% of its entire population.

Will China’s raging war of online anti-corruption become another Culture Revolution?

Alia | December 12th, 2012 - 6:15 am
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After the 18th National Party Congress, China saw a sudden surge in anti-corruption investigations, most of which were first exposed by netizens online. While many are cheering for the power of the Web, others call for caution, comparing online anti-corruption to the Culture Revolution.

Li Lei and Han Meimei, The love affair of a whole generation

Alia | October 18th, 2012 - 6:19 am
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Li Lei and Han Meimei, two of the main characters in China’s middle-school English textbooks 20 years ago, made a comeback in this year’s new textbook and started a strong wave of post-80s nostalgia. In a country like China where radical changes are happening every day, nostalgia is something can be felt in the air every now and then, especially among the post-80s generation.

Mao comes back to life amid wide spread anti-Japan protests in China

Alia | September 16th, 2012 - 6:41 am
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This weekend, unrest can be felt in the air all over China. This weekend, chanting of “Long live Chairman Mao” once again can be heard all over China. This weekend, pictures with Mao started to be censored on Weibo.

London Olympics, Apple and Weibo lottery scams

Alia | August 8th, 2012 - 9:06 pm
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The on-going London Olympics gives rise to probably the largest scale of lottery scams on Sina Weibo. Numerous legitimately-sounding Weibo accounts started to spread prize-for-everyone lotteries betting on China Olympic team’s gold medal counts.

Three not-so-beautiful winners of Miss World Chongqing had netizens talking

Alia | July 11th, 2012 - 9:42 pm
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In the eyes of Chinese netizens, the top 3 winners of Miss World Chongqing are too ugly to win the contest unless they are mistresses of people in power. But what if judging by Western beauty standards, which are so different from Chinese ones?

Case study: Marketing through Weibo profile pictures

Alia | June 1st, 2012 - 6:32 pm
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In addition to the conventional practices of branded pages and paid retweets, another popular way of Weibo marketing is to pay popular accounts to feature branded profile pictures.

Infographic: Smartphone users in China – iOS vs. Andriod

Alia | May 14th, 2012 - 3:23 am
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An infographic put together by Guohead, a mobile advertising agency in China, gives an overview of app usage among Chinese smartphone users and their acceptance and preference of advertising in apps.

Sina Weibo Enterprise 2.0: Is Weibo the new Taobao?

Alia | May 10th, 2012 - 1:37 am
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Sina Weibo Enterprise 2.0 is live and upgrades many of its very interesting features, such as an enhanced featured gallery, a built-in social buying feature called “micro hot buy”, etc. All tells one story, that is, Sina Weibo is on full gear to monetize.

Infographic: Chinese internet users’ different online behaviors and values by city tiers

Alia | May 1st, 2012 - 10:54 pm
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Different online behaviors and value sets embraced by internet users from difference city tiers in China are mapped along scales of group vs. individual and virtual vs. reality.