About

Two years into the business of providing Chinese consumer insights to foreign companies, I feel very strongly that people outside China should learn more about the Chinese people, by not just looking at them, but truly feeling their pulses. And nowhere like the Chinese internet can show the vitality of  the Chinese people.

So…here is Offbeat China. It is about everything on the Chinese internet – what the Chinese people are talking about, what the Chinese people couldn’t help but share and what are the fun, bizarre, wonderful or terrible stories happening that make the Chinese people laugh, frown and cry.