A shocking fake luxury shopping strip in the city of Shenyang

Alia | August 29th, 2013 - 8:46 pm

China is known to the world for its copycat culture and abundance of fake products. A recent piece of news on a fake luxury shopping strip in the northern city of Shenyang, however, shocked even the Chinese who run into fake products on a daily basis.

The strip mall behind the Wanda Square in Shenyang is lined with European-style boutique stores. A quick browse will tell you that this is a truly high-end mall filled with the world’s top luxury brands from Chanel to Tiffany. After a closer look, however, you will find that these are all fakes.



Hermès vs. Herwès






Cartier vs. Cairter



Ermenegildo Zegna vs. Ermanegildo Zegne




Standard Chartered vs. Standard Chertered



Starbucks vs. Starbocks



Häagen-Dazs vs. Häagen-Dezs


According to a saleswoman at Shenyang Wanda, the entire property has just been put to use. The boutique shopping strip is developed by Wanda, and all the shops “are fakes for marketing purpose only.”

The strip mall, which is promoted as a “European-style pedestrian street”, is sold at RMB 44 thousand yuan per square meter. The shops are decorated as top-brand boutiques as a way of marketing to lure in more investments. [Pictures from @沈阳摩天汉 on Weibo] 

Street view

Street view


Related posts:

Chongqing media flipped after Bo's fall: Red Chongqing gone
Infographic: China online population overview
Modeling for teen-girl clothes on Tmall, 72-year-old grandpa becomes Internet sensation
Migrant workers in Beijing dressed in cartoon costumes to protest unpaid wages
1 Mao humiliation: Migrant workers’ overdue wage paid in 1.1 million 1 mao (ten-cent value) notes
New hit show "Where Are We Going, Dad?" highlights the changing role of fathers in China

6 Responses to “A shocking fake luxury shopping strip in the city of Shenyang”

  1. [...] misspelling was entirely intentional A shocking fake luxury shopping strip in the city of Shenyang | Offbeat China China Also Fakes These Stores: Disney, Nike, D&G, McDonald's, Starbucks And More – Business [...]

  2. Someone thinks this story is hao-tastic…

    This story was submitted to Hao Hao Report – a collection of China’s best stories and blog posts. If you like this story, be sure to go vote for it….

  3. [...] una maqueta a tamaño real. Es una estrategia de marketing del grupo asiático Wanda, segun relata Offbeat China, para atraer a inversores al barrio y convertirlo en una zona de shopping de alto standing. Todos [...]

  4. [...] A shocking fake luxury shopping strip in the city of Shenyang | Offbeat China [...]

  5. [...] The mall that can be found at Wanda Square in Shenyang is being promoted as “European-style pedestrian street”. The boutique shopping strip and all the shops are supposedly decorated like so as  a “way of marketing to lure in more investments.” [...]

  6. [...] pictures were posted on Offbeat China for our enjoyment.  It’s worth noting that the Offbeat China post plays up the [...]

You can leave a response, or trackback from your own site.

Leave a Reply