China is known to the world for its copycat culture and abundance of fake products. A recent piece of news on a fake luxury shopping strip in the northern city of Shenyang, however, shocked even the Chinese who run into fake products on a daily basis.
The strip mall behind the Wanda Square in Shenyang is lined with European-style boutique stores. A quick browse will tell you that this is a truly high-end mall filled with the world’s top luxury brands from Chanel to Tiffany. After a closer look, however, you will find that these are all fakes.
CHANEL vs. CNANEL
Hermès vs. Herwès
PRADA vs. PRΛDΛ
Cartier vs. Cairter
Ermenegildo Zegna vs. Ermanegildo Zegne;
TIFFANY vs. TIFEANY
Standard Chartered vs. Standard Chertered
Starbucks vs. Starbocks
Häagen-Dazs vs. Häagen-Dezs
According to a saleswoman at Shenyang Wanda, the entire property has just been put to use. The boutique shopping strip is developed by Wanda, and all the shops “are fakes for marketing purpose only.”
The strip mall, which is promoted as a “European-style pedestrian street”, is sold at RMB 44 thousand yuan per square meter. The shops are decorated as top-brand boutiques as a way of marketing to lure in more investments. [Pictures from @沈阳摩天汉 on Weibo]